Business Overview
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The protein bar idea is
a healthy alternative to fast food chains in today’s market. The protein bar
aims to provide an easy and convenient source of protein and healthy foods to
health conscious people. This would create a healthy fast food restaurant. The
Business would target health conscious people, body builders, sportsmen and
people who generally live a healthy lifestyle.
We have decided to go with the business concept of 'The Protein Bar' is a health food store whereby you can purchase pre-made protein beverages, healthy snacks, protein rich food and general health foods. We believe it is a sound concept as; although there are many health food shops and cafes (e.g. Boost juice etc.) there remains no business which caters for protein supplements. This would attract many people using protein supplements but not wanting to spend a large outlay in buying them (Often costing more than 100 dollars for a 8-15 use tub), which is a market not yet catered for. There is the possibility of business expansion in mobile 'Protein Bars' for gyms to hire or for events (i.e. The City to Surf) and the potential for franchises.
The initial business plan proposes one, small, boutique 'Bar' within the City of Perth, central business district (City of Perth CBD), perhaps somewhere near the hay and Murray street malls.
This is a primary location for two reasons; firstly the exposure of the foot traffic which the Perth CBD attracts will be worth the higher than average lease space and secondly it can tap into the higher socio-economic status populace of the Perth CBD, becoming an inviting 'Hang out' for both health food consumers as well as workers on their lunch break.
Although the primary business plan is for the one store, there is a real possibility to have mobile 'The Protein Bar' as a franchise in other Perth suburbs (Much like a boost juice). With further expansion to other suburbs and increased revenue there could be FURTHER expansion into the health/protein market itself.
But for the purpose of this proposal, the initial business plan will be for one store only to gauge the viability of it in the current market.
We have decided to go with the business concept of 'The Protein Bar' is a health food store whereby you can purchase pre-made protein beverages, healthy snacks, protein rich food and general health foods. We believe it is a sound concept as; although there are many health food shops and cafes (e.g. Boost juice etc.) there remains no business which caters for protein supplements. This would attract many people using protein supplements but not wanting to spend a large outlay in buying them (Often costing more than 100 dollars for a 8-15 use tub), which is a market not yet catered for. There is the possibility of business expansion in mobile 'Protein Bars' for gyms to hire or for events (i.e. The City to Surf) and the potential for franchises.
The initial business plan proposes one, small, boutique 'Bar' within the City of Perth, central business district (City of Perth CBD), perhaps somewhere near the hay and Murray street malls.
This is a primary location for two reasons; firstly the exposure of the foot traffic which the Perth CBD attracts will be worth the higher than average lease space and secondly it can tap into the higher socio-economic status populace of the Perth CBD, becoming an inviting 'Hang out' for both health food consumers as well as workers on their lunch break.
Although the primary business plan is for the one store, there is a real possibility to have mobile 'The Protein Bar' as a franchise in other Perth suburbs (Much like a boost juice). With further expansion to other suburbs and increased revenue there could be FURTHER expansion into the health/protein market itself.
But for the purpose of this proposal, the initial business plan will be for one store only to gauge the viability of it in the current market.